Archivi del mese: gennaio 2013

Grande 120SL by Benetti new award in China

Grande 120SL by Benetti has recently received the Hurun Best of the Best 2013 award as the Best Motor Yacht Over 30 metres.

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The 2013 “Hurun Best of the Best Awards” were held in Shanghai on Jan 15, 2013. The Hurun awards are now in their ninth edition, becoming the longest running and most authoritative awards for the luxury sector in China-mainland. The best of the best awards is voted by 515 oneto-one surveys with Chinese 1000wan millionaires. The survey was carried out over the last four months on a one-to-one basis.

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“Grande 120SL by Benetti represents the perfect yacht to experience the sea and the yacht without limits, reducing the distinction between interior and outside until it practically disappears. Thirty-six metres of Azimut Benetti Group quality, unmatchable style, liveability, and unparalleled comfort” – refers Alberto Perrone Da Zara – Sales Director Benetti&Grande. “It is with great satisfaction that we receive this award remembering that now China and Far East are one of the most reactive market for our megayacht division”.

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This yacht speeds from 36 to 40 knots depending on the interior choosen by the yacht owner; with two Rolls-Royce water jets and a central booster. The overall concept and style are the work of Stefano Righini, with interiors by Carlo Galeazzi.

Grande by Benetti
Grande part of Azimut-Benetti Group (Megayacht Division) – the largest builder of luxury motor boats worldwide. The brand offers planing semi-custom yachts over 100 feet with extremely high level of performance and comfort. The range is composed by a 100, 105, 116, 120SL and 140 feet. In-house technical teams of engineers and designers work, side by side with the Owner to personalize every detail. Grande by Benetti blends Benetti’s world class quality and full customization expertise with the technologies and the Italian design heritage of Azimut-Benetti Group.

Annunci

Sessa Marine debuts at Melbourne Summer Boat Show 2013 – Australia

SESSA MARINE expands group operations in the Asia Pacific markets appointing Premier Yachting as Australian National Dealer.

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The company will display the Sessa C38 at the Melbourne Boat Showat New Quay marina at Docklands from Feb 1 to 3  and is also aiming to present the Sessa brand at this year’s Sanctuary Cove International Boat Show (May 23 to 26) and the Sydney International Boat Show (August 2 to 6).

Premier Yachting recently took delivery of the Sessa C38 and is looking forward to the arrival of the Sessa flagship C68 in April 2013 which is already sold to a Royal Brighton Yacht Club member.

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Vicsail Fremantle have also agreed to acting as  Premier Yachting agents for the Sessa brand and is planning to have a boat in WA for the Club Marine Mandurah Boat Show on October 11 to 13.

 Premier Yachting refers “apart from the very high-quality of all its vessels, the boats are very competitively priced and the Sessa range will certainly have an impact on the Australian prestige boat market”.

“In such a sensitive time for the internal market, our strength has been to have turned our eyes towards the global market not only by making our products known and appreciated but also trying to make them more attractive to new markets, meeting the different customers requirements functional and cultural “reports Riccardo Radice, Sessa Marine Vice-President.

 

Premier Yachting Pty Ltd  253 The Esplanade, Brighton,Victoria, 3186, Australia Phone: +61 3 9592 4022, http://www.premieryachting.com.au

 

For their 140th anniversary, Benetti reveals the new advertising campaign and launches the new web site

Benetti – part of the Azimut|Benetti Group, world leader in the megayacht market – celebrates its 140th anniversary with an advertising campaign, focusing on the values that have accompanied the yard over the years.

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Italian style, shipbuilding excellence, the artisans’ utmost attention to detail, tradition coupled with continual technological innovation: all are exemplified aboard every Benetti yacht.

“Being Unique is an Art” is the creative concept that drives the new campaign. It emerges from Benetti’s capacity to put the owner at the heart of every project, interpreting his needs through experience, competence and flexibility. Each Benetti is unique, built both for the Owner and together with the Owner. Since 1873, Benetti’s proven excellence in design, styling and construction are at the client’s disposal to create a unique yacht – a piece of art.

The campaign is planned on|off line for all of 2013 in the world’s leading nautical media, and will also cover selected luxury, lifestyle, economic and financial media. The objective is to confirm the Benetti brand as the world leader in the custom megayacht market, with a special emphasis given to Benetti’s ability to personalize every detail in a unique building experience.

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In addition to the advertising campaign, Benetti is pleased to announce their new web site. Thanks to the latest in graphics and software, full screen vision is guaranteed irrespective of the platform, screen resolution, browser or device.  The site is designed to emotionally involve the visitor by a complete immersion in the world of Benetti.

Engaging the vast worldwide audience of enthusiasts on-line represents another aspect of the new strategy, amplifying the excellence personified by the Benetti brand. ‘Facebook’ and ‘Pinterest’ have been chosen for real-time exposure of news, events, interviews, product launches, etc.

Corrado Del Fanti, Communications Manager for the Azimut|Benetti Group: “The new advertising campaign and the new web site, together with social network activity, represent only the first step in Benetti’s new three year marketing and communications strategy. In 2013, the 140th anniversary of the birth of the Benetti yard, a dense calendar of international events, a new visual identity, a new house organ, and the implementation of a sophisticated new CRM instrument, will have the task of consolidating Benetti’s world leadership, and to establish an on-going and exclusive dialogue with the Benetti community, made up of owners, captains and brokers, but also with the many enthusiasts of the Benetti brand, an icon of international luxury and ambassador of Italian style throughout the world”.

Credits:
* ADV concept agency: Lindbergh;
* Creative Director&Copy: Luca Giorgi;
* Art Direction: Caroline Georget e Riccardo Giuliano
* Account Director: Paola Ferraris;
* Account Executive: Chiara Razzauti
* Photography: Luca Bucci e Darden Studio
* Media center: MEC
* Web Agency: Tesene
* Press Office on/off line: SandPeople Communication

Discover Sessa Marine Sea Trial at Miami Boat Show, 20, 21, 22 february 2013

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Vicem Yachts names Boston Yacht sales as US northeast dealer

Vicem Yachts – Americas, announces the appointment of Boston Yacht Sales as the Northeast dealer for the U.S. representing Vicem in New England and New York.  At the helm of the family owned business is Michael Myers, a Certified Professional Yacht Broker, Past President and Past Board Member of YBAA. Rhonda Corey-Myers, coordinates business development and events for the dealership. Together with a team of respected marine consultants in both locations, yard welcome them to the Vicem dealer network.

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Since 1953 Boston Yacht Sales has been recognized as New England’s sport-fishing and cruising center, representing premiere lines from 24 to 100 plus feet and featuring select pre-owned and brokerage yachts. Boston Yacht Saleshas two locations offering complete service and marina facilities; at the 200-slip Tern Harbor Marina, 12 miles south of Boston and at MacDougalls’ Cape Cod Marine in Falmouth, which serves as a gateway for Cape Cod and the Islands

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In addition, they offer authorized service affiliates throughout the region – Manchester Marine, Brewer Yacht Yards, Kingman Yacht Center, Burr Brothers Boats and more; they offer service wherever you boat. This professional group actively participates in the Yacht Broker’s Association of America (YBAA), The Cape Cod Marine Trades Association (CCMTA), the International Yacht Council (IYC) and the Florida Yacht Broker’s Association. 

Vicem has launched over 150 yachts in the last twentyone years. Their representation is spearheaded in the U.S. by Vicem Yachts – Americas distributor, Sarasota Yacht & Ship. “We are excited to have Boston Yacht Sales as our official dealer in the Northeast, a historically important area for the company. They represent everything we strive for in the representation of our Vicem product; honesty, passion and drive is what we seek and we are very excited to welcome them aboard“, says Gary Smith, director Vicem Yachts – Americas.Vicem is now one of the world’s largest and most respected builders of classic luxury motor yachts over several different lines ranging from around 50 to over 150 feet in length. Vicem uses the latest generation design and project management software to produce technical specifications that are second to none.

Vicem is a company with a mission to blend craftsmanship borne from 3,000 years of finely honed woodworking skills with the most advanced technologies available. “From our original cold molded epoxy classic lines, to our all new fiberglass composite mega yachts, the goal is always the same, to provide an unwavering devotion to quality, maintaining our key values; Total Customization, Timeless Design, and Excellence in Craftsmanship“, says Turan Ozbakir, Vicem Yachts Marketing Director.

The new Benetti Classic Supreme 132′ is born

Petrus II, Benetti’s new jewel, is the first hull built in the new Classic range – debut in US at the next Miami Boat Show 2013. Petrus II represents a further evolution of the Benetti look, magnificently interpreted by the architect Righini, in complete harmony with the rest of the Benetti Class range, presently from 93 to 145 feet.

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The new Benetti Classic Supreme 132 measures 40.24 meters overall, with a maximum beam of 8.28 meters. The project brief was guided by the necessity to present an ever more competitive vessel to the market, maintaining Benetti’s attention towards innovation intact.

The owner’s cabin with a terrace, a double Jacuzzi (both on the forward upper deck and on the sun deck) and the open-air exterior stairways are just a few examples of this new model’s innovations.

2G1K7934The new Benetti Classic Supreme 132’ was designed to exalt the characteristics of a displacement yacht, with ample interior and exterior volumes, combined with a high level of on board comfort. Full hight windows on both the main and upper deck give greater light to the interior decks and a more racy look to the yacht’s profile. The attention to design is also visible by several new details: the external rotating pilot wings are retractable and disappear in the shearline; the navigation lights’ new design that increases their integration with the yacht’s exterior lines and make it appear more modern and captivating.

The interior design is autographed by Francios Zuretti, in collaboration with the yard’s internal design team. The interior furnishings of Petrus II are of natural oak and wengè, enriched with handmade leather inserts. Other special materials are also used: structural wengè to give a three dimensional effect, diamond shaped panels in ivory colored natural leather in the owner’s and the VIP cabins rise from behind the head of the berths and continue up to the ceiling, while in other spaces, like the main salon, there are recessed ceiling lights. A mix of marble, leather finish and mosiacs are used in the heads. As always, Benetti interiors are completely customizable.

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In coherence with the other models in the Class range of Benetti yachts, the Classic Supreme 32′ is equipped with innovative technological systems. The BEST platform (Benetti’s exclusive Sea Technology) integrates all onboard electronic systems (entertainment, home automation, communications and security) with a single user friendly interface. The integrated navigation system allows all the yacht’s navigation and communication’s systems to interact, giving a more secure and dependable management of the yacht. The design of the dashboard allows a more modern and efficient use of space with three monitors, three touch panels and three joysticks, which give control over the whole yacht with just a few instruments and lots of technology.

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Main features
Sun-deck
One hundred square meters of sun deck give all guests comfort and privacy even above deck.
Divided into four zones, the area is also equipped with a day-head, giving complete independence from the interior areas.
Highly refined loose furniture has been chosen directly by the owner. The sofa’s and poofs are from Dedon, the lunch chairs in Burma teak by Royal Botania, while the anchored coffee and lunch tables are designed by the Benetti style office, which as always has satisfied the owner’s most special desires.
The sun and all the other exterior decks, along with the rest of the wood used on board, use FSC certified teak, harvested from responsibly managed forests following rigorous environmental, social and economic standards.
An umbrella is situtated over the Jacuzzi. All external furniture in fiberglass has been designed by the Benetti style office.
In the bow zone a fiberglass hardtop with integrated lighting and a centered electrically commanded curtain has been installed.

Upper-Deck
The exclusive layout of the exterior upper deck, with use here too of loose furniture, allows considerable flexibility. The on deck lunch table has twelve places and is designed by the Benetti design team.
The primary innovation on the upper deck is the open-air stairway, with a steel structure and teak steps. This gives us a spacious and sunny deck.
The sky lounge has two full height windows for exceptional panoramas, and to illuminate the card table and bar on one side, and the long couch on the other. In front of the long couch there is a low table with TV to enjoy in any case the view of the deck.
The ergonomic pilot wings are part of the sheer and placed to permit maximum visibility during manouvering.

Main-Deck
The main salon is filled by natural light thanks to ample windows on both sides; the windows beside the lunch table are full height. The lunch table has the top in wengè and the base in wood with inlays in satin finished steel.
In the owner’s suite the walk-in closet is behind the bed and has a to entrances – one from the corridor/office and the other from beside the bed. The other feature is an extendible terrace that allows the owner to have a private veranda with a sliding floor and covering in his cabin.
On the opposite wall there is a panoramic window. The TV is on the wall in front of the bed, surrounded by a frame. The head of the bed, as in the guest cabins, has diamond shaped panels finished with ivory leather. The bathroom has both walls and windows in Crème Champagne colored marble and the top of the sink in Bronze Amani.
LED’s have been chosen for decorative lighting fixtures. Strip-LEDS are found in the recesses (above the bedside tables and in the bathrooms), above and below the bath furniture in guest and owner’s bathrooms and in the curtains. Colored glass silver touch switches, lit by LED’s are in all the important areas, with coordinated wall sockets. The galley is white lacquered with a black marble countertop and grey vinal “Silver” flooring.

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Lower-Deck
The guest’s four cabins – two VIP and two twin cabins – are above average in size and all have ample windows with a view of the sea. External borders and lowered beds give the sensation of total immersion in the outside world. All guest bathrooms are in Limestone marble.
A crew of seven is foreseen. The Commander’s cabin is located on the upper deck, as tradition demands of long range cruising vessels. The crew area hosts six crew in three cabins and is characterized by an ample open space with an integrated wash room area. Instead of a tender, the garage is replete with two water scooters. There is also a special place to stow the loose furniture when at sea.

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Italian style at Boot Dusseldorf: from EuroMaxx , the lifestyle show of Deutsche Welle TV

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