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Postcards From London Tweed Run 2012 – Part Two

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Condé Nast Traveller racconta Italia Veloce alla Tweed Run

Stefano Landi, inviato di Traveller, ha corso a Londra la mitica Tweed Run pedalando su una delle biciclette che Italia Veloce realizza su misura. Giacca verdone a quadrettini, pantaloni in velluto color banana e baffi (finti), scoprite come racconta la gara più cool del momento!

Ma Stefano non si è limitato a raccontare la gara, ce l’ha proprio fatta vivere, momento per momento, con una divertente diretta “via blog”. Eccola!

E se ancora non vi basta, non perdetevi la nostra galleria fotografica!

Postcards From London Tweed Run 2012 – Part One

London Tweed Run 2012: the “mysterious” program

The big day is coming. All competitors will be all bright and early on 6th May at The Princess Gardens just off Exhibition Road ins SW7. (The Princess Garden South Kensington, Imperial College SW7 IBA).

Do try and be there before 09.30am best we get you sorted early so you can have a mingle and a chat and get to know you’re fellow participants. It’s a great chance to make friends who you know already have as impeccable tastes as your own and love of the velocipede – surely the basis for a fantastic friendship!

The Photo: We’ll be dashing off promptly at 10.45am for the Tweed Run group photo and the ride will depart directly after this. Do ensure you have a strong lock as we’ll be walking away from the steeds for this!

Tea Stop: If you are planning to meet your family for a picnic at the Tea Stop, that is lovely! You’ll be pleased to know that this year’s tea stop is at the Imperial War Museum. The museum has a number of free exhibits for everyone to enjoy so your counterparts will sure to be entertained whilst waiting for us to arrive.

End Venue, Prizes and Tombola!! As always the end party is for registered riders only. 

Prize Giving: We’ll be doing the prizes for the competitions approximately 45 mins after arrival at the end venue.

Prizes include: including Tickets to The Proms and A Years Supply of Tyrells Crisps and even a Tuition to Prufrocks Barista Training Academy for those of you who are as fussy about your coffee as you are your bikes.JC Cordings to the Tweed Run this year.

Tweed Run stalwarts Brooks England saddles will be on hand of course and are keen to remind you that you’re saddles and steeds need to be in top working order for the day. Do be as prepared as you will be preened, and have a qualified mechanic give your steel a supurb once over in time!

There are several competitions that you might want to enter on the Tweed Run. They will be judged on the day. You can choose all, some, or none;  There are brilliant prizes on the line, so do make an effort.

BEST MOUSTACHE  Gentlemen (or, for that matter, ladies) with particularly luxuriant taches will want to consider pitting their lip bristles against London’s finest.

MOST DAPPER CHAP The award for the best-dressed gentleman on the ride. Expect the competition to be fierce.

MOST DASHING DAME The award for the most stylish lady on the ride. Again, we’re expecting a high-level of competition.

BEST DECORATED BICYCLE  This is a competition for those of us with bicycles that are more practical workhorses than museum pieces, and rewards Do-It-Yourself beautification of your velo. Decorate your bicycle in an appropriate manner. Transform your bicycle and attract a bit of attention! Points for inclusion of tweed, style, ingenuity – and of course for over-the-top absurdity.

THE DOFF OF THE CAP AWARD  Rewarding the most civilised behaviour on the day, this is an award judged by the organisers for the person on the ride who most epitomises the spirit of the Tweed Run. What-ho!

MOST ENVIABLE PERIOD CYCLE (PLEASE LIST THE MAKE AND YEAR)  Open for bicycles 25 years and older, this prize is for the most desireable vintage bicycle. Polish off your steel-framed beauty!

Italia Veloce will compete for the BEST DECORATED BICYCLE and his “knight” will be the MOST DAPPER CHAP?!


Italia Veloce bikes at the LONDON TWEED RUN 2012 dressing Brooksfield men’s wear

Italia Veloce, Italian maker of top-of-the-line BIKES all handmade and totally customizedwill wear “Old British style” with Brooksfield and race at London TWEED RUN 2012.
Sunday the 6th of May 2012 – London

What is the “LONDON TWEED RUN”? Defined by it’s organizers as “a metropolitan bicycle ride with a bit of style”, the London Tweed Run is a tribute to the Sunday Ride, when the bicycle was still widespread and a means for elegantly moving about in cities before they were invaded by automobiles. As the world’s “coolest” amateur bicycling event, each edition is a race, rally and event. With ever increasing numbers, each year in London the Run gathers enthusiasts of bicycles and vintage style from around the world. According to British custom, both male and female participants must be dressed as elegantly as possible in tweed, and while all bicycles are admitted, to stay in tune with the mood of the event the classic-vintage category is usually preferred! The three hour itinerary through London obviously starts in Savile Row, home to the world’s most famous men’s tailors, and finishes next to the Thames, below Westminster, at Millbank. There are prizes for the best dressed man and woman, the best whiskers, and on and on! Over 600 metropolitan cyclists wearing jackets, trousers, hats and accessories, in perfect 1930’s and ’40’s English style, will colour the streets of London with a vintage atmosphere.

Brooksfield will be taking part in this unusual competition (now in its fourth year) by dressing the 2 italian challenger riders who will be riding “La Ribelle” model, the bicycle made by Italia Veloce for this event. This bike was created by the artisans of the Italia Veloce company in Parma, designers and manufacturers of a bicycle with a thoroughly Italian feel, evoking Italian country bikes of the 1950’s and ‘60’s, alluding to the Brooksfield style and way of life….Old British style with a contemporary twist!

Dal Fuorisalone alla Tweed Run, il giro d’Europa di Italia Veloce

Italia Veloce è ancora protagonista del Fuorisalone 2012, che già si prepara al prossimo grande appuntamento della London Tweed Run 2012, dove vestirà Brooksfield.

Da quarant’anni Brooksfield interpreta lo stile britannico con un gusto inconfondibilmente italiano. Lo conferma quest’anno partecipando, domenica 6 maggio alla London Tweed Run 2012, una gara ciclistica dai connotati decisamente “Old Britain”, l’unica competizione in cui lo stile conta più della performance. Oltre 600 ciclisti metropolitani vestiti di giacche, pantaloni, cappelli e accessori in perfetto stile Inglese anni ’30 e ’40 coloreranno le vie di Londra in un’atmosfera d’altri tempi.

Brooksfield parteciperà all’insolita competizione Londinese – giunta alla quarta edizione – vestendo gli sfidanti che pedaleranno, in sella ad Italia Veloce, “Ribelle”. Questa è la due ruote creata dagli artisti-artigiani dell’omonima ditta di Parma, che ha concepito e prodotto una bicicletta dal sapore tutto italiano, i cui dettagli richiamano la bici di campagna degli anni ’50 e ’60 e il cui stile sembra strizzare l’occhio al gusto e al way of life Brooksfield.

Cos’è la London Tweed Run?
La London Tweed Run è definita dagli organizzatori “A metropolitan bicycle ride with a bit of style”. E’ un omaggio alla passeggiata della domenica, quando la bicicletta era un tratto distintivo, un mezzo con cui muoversi con eleganza all’interno di città non ancora invase dalle auto. La London Tweed Run è al momento l’evento ciclistico amatoriale più “cool” del mondo. E’ un raduno – gara – evento, che vede aggiungersi ogni anno sempre più numerosi appassionati di bici, di stile ed amanti del retrò-vintage che si ritrovano ogni anno a Londra provenienti da tutto il mondo. Devono essere vestiti il più elegante possibile seguendo lo stile British abbigliandosi in tweed (uomo e donna). Anche le per le bici – sebbene aperta a tutte le più svariate categorie – le “classic vintage” sono quelle preferite visto il mood dell’evento!

Oltre 3 ore di pedalata in giro per Londra. Si parte ovviamente da Savile Row – da sempre il luogo preferito dai gentlemen della City, sede dei più importanti e conosciuti laboratori sartoriali del mondo – e si arriva a Millbank, lungo il Tamigi proprio sotto Westminster. Alcune curiosità? I premi! Si premia l’uomo più elegante, la donna più elegante, i migliori baffi etc …

Italia Veloce e Brooksfield, che da sempre si contraddistinguono per uno stile in cui l’eleganza old style incontra la tradizione sartoriale italiana, sposando lo spirito di questa competizione, portano un tocco di ironia italiana alla sua anima più “British”.