Italia Veloce, Italian maker of top-of-the-line BIKES all handmade and totally customizedwill wear “Old British style” with Brooksfield and race at London TWEED RUN 2012.
Sunday the 6th of May 2012 – London
What is the “LONDON TWEED RUN”? Defined by it’s organizers as “a metropolitan bicycle ride with a bit of style”, the London Tweed Run is a tribute to the Sunday Ride, when the bicycle was still widespread and a means for elegantly moving about in cities before they were invaded by automobiles. As the world’s “coolest” amateur bicycling event, each edition is a race, rally and event. With ever increasing numbers, each year in London the Run gathers enthusiasts of bicycles and vintage style from around the world. According to British custom, both male and female participants must be dressed as elegantly as possible in tweed, and while all bicycles are admitted, to stay in tune with the mood of the event the classic-vintage category is usually preferred! The three hour itinerary through London obviously starts in Savile Row, home to the world’s most famous men’s tailors, and finishes next to the Thames, below Westminster, at Millbank. There are prizes for the best dressed man and woman, the best whiskers, and on and on! Over 600 metropolitan cyclists wearing jackets, trousers, hats and accessories, in perfect 1930’s and ’40’s English style, will colour the streets of London with a vintage atmosphere.