From Asia: Business Intelligence 1 Dec 2011

Burberry Ranks Top In The Luxury Brand Facebook Fan Club

Tara Loader Wilkinson – Asia Editor

The power of social media has been felt across the consumer industries and luxury brands are no exception. Online platforms like Facebook have increasingly helped buoy sales of luxury brands as users can become an online ‘fan’, promoting the brand and influencing buyers all over the world.

The ultimate goal of having Facebook fans is to spark higher online revenues. Almost half (47 per cent) of active social media users are more inclined than other customers to be heavy spenders on shoes, clothing and accessories, according to Nielsen. Further, consumers who engage with companies via social media spend between 20 per cent and 40 per cent more than the average consumer, according to consultant Bain & Co.

Complete article from the source



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